When I read Jason's tweet on the weekend, I was so viscerally yucked...the last thing you want to see is a middle aged man who could be your father tweeting about gooner content on the timeline.
...I don't agree with his thesis here, but that's a convo for another day.
It seems like if you're builder right now, you have two options:
1. Creating gooner slop
1. Building a Casino
And if you're feeling ambitious and want REAL pmf, you have some combination of both!
The saying goes "sex sells". This is not a new concept, advertisers, marketers, record labels, and notable rappers have been pushing this agenda on us since the beginning of time. I vividly remember watching music videos as a child with 50 Cent and his video vixens dancing in the background. Back when music videos were still a thing, you couldn’t find one without hot women.
The formula is quite simple. Find a product, find a hot person, and create an ad with both pictured and BOOM. You have people's attention. This was what virality looked like before we had manufactured algorithms and influencers doing the work for us on tiktok.
Tom Ford took the concept *very* literally in his iconic 2007 campaign for Tom Ford for Men. The ads were considered too sexy. Magazines refused to run them. Yet they're still one of the clearest (and most iconic) examples of sex selling to date.
It seems like the idea of "being hot" has hit SF like crack hit the '80s. "Sex selling" is a newer concept for the altruists of SF, who always considered themselves intellectually above appearances. But now that they've achieved AGI internally, they're starting to realize the only thing left to do is be hot and looksmaxx. (I predicted this over a year ago, but who's counting?).
Peter Thiel's agenda has been in full swing since 2025, complete with his *alleged* funding of the twink famously known as @clavicular.
Sydney Sweeney's latest @novig controversial ad went viral for this very concept. Whether you were happy or mad about it, it doesn't matter. It achieved the goal of getting everyone's fckn attention.
Now all the VCcels are foaming at the mouth, because at the end of the day porn is *very* profitable. And what do VCcels want? Profit. (*~~and maybe sydney sweeney gooning material~~*)
At what point does it become too much? I did a mental inventory of all the current apps I use, and the ones currently on the market.
My friend @Nogoodtwts and I conducted a VERY scientific exercise, we mapped all the apps along two axes:
1. The ability to find gooner content
1. The ability to get instant gratification
The results were ... not surprising:
It seems like the modern man's brain has been fried, and this has all been turned into a weird slot machine lab rat experiment gone wrong.
The future seems dark, but there are two directions we can go in. I'm hopeful we can start course correcting...if it's not already too late. Everyone has responsibility in the future they build. I'll leave your here with a quote from one of my colleagues:
If you can build anything, what’s worth building? Be brave.











