My last post about building and selling Claude plugins got 300K+ views and 4,000+ bookmarks. Clearly, people want to know how to turn this into money.
So here's the full breakdown: 7 custom plugins you could build and sell for recurring revenue, plus 3 ways to monetize the plugins Anthropic already built for you.
No code required for most of these. Just Claude, a clear use case, and a target customer.
*PS: If you want to learn how to build/sell these in more detail we'll be covering this topic inside Build With AI, our build-with-you community launching soon.*
*Join the waitlist here: https://return-my-time.kit.com/1bd2720397*
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Part 1: 7 Plugins You Could Build and Sell
1. Client Onboarding Plugin
What it does: Walks a new client through a structured intake process. Asks the right questions, generates a project brief, creates deliverable timelines, and saves everything to a shared folder.
Who buys it: Agencies, consultants, freelancers who onboard 5+ clients per month.
How to price it: $500-1,500 one-time setup + $200/month maintenance.
Why it works: Every agency has an onboarding process. Most of them are messy. This standardizes it and saves 2-3 hours per client.
2. Weekly Report Generator Plugin
What it does: Pulls data from connected tools (Google Sheets, project management platforms, email), summarizes key metrics, and generates a formatted weekly report ready to send to clients or stakeholders.
Who buys it: Agency owners, consultants who send regular client updates, operations managers.
How to price it: $1,000-2,500 setup + $300/month.
Why it works: Nobody likes writing weekly reports. Everyone needs them. This plugin turns a 2-hour task into a 2-minute review.
3. Content Repurposing Plugin
What it does: Takes one piece of long-form content (podcast transcript, blog post, YouTube video) and generates 10+ pieces of short-form content: tweets, LinkedIn posts, email newsletters, Instagram captions, all in the user's voice.
Who buys it: Creators, coaches, solopreneurs who publish content regularly.
How to price it: $1,500-3,000 setup + $500/month.
Why it works: Content repurposing is the #1 bottleneck for creators. They have the content, they just don't have time to chop it up. This does it in minutes.
4. Client Renewal & Upsell Intelligence Plugin
What it does: Monitors your existing client base (contracts, invoices, communication history, project timelines) and flags when a client is approaching renewal, hasn't been contacted in X days, or has signals they're ready for an upsell. Generates a personalized re-engagement message or upsell pitch based on their history with you.
Who buys it: Agencies, consultants, coaches, anyone with recurring clients.
How to price it: $2,000-3,000 setup + $400/month.
Why it works: Most service businesses lose revenue from forgetting to follow up. This plugin analyzes your specific client relationships, your services, and your pricing tiers and tells you what to do next.
5. Proposal/SOW Generator Plugin
What it does: Based on a short conversation or intake form, generates a professionally formatted proposal or statement of work. Includes scope, timeline, pricing, terms, and deliverables.
Who buys it: Freelancers, agencies, consultants who write 3+ proposals per month.
How to price it: $1,500-2,500 setup + $300/month.
Why it works: Proposals take hours to write. Most of the content is repetitive across clients. This cuts proposal creation from hours to minutes and keeps quality consistent.
6. Customer Support Knowledge Base Plugin
What it does: Ingests a company's FAQ, documentation, and past support tickets. When a support question comes in, it drafts a response using the company's actual knowledge base and tone.
Who buys it: E-commerce brands, SaaS companies, any business with a support inbox.
How to price it: $2,000-5,000 setup + $500/month.
Why it works: Support is expensive. This doesn't replace the team, but it drafts 80% of responses so they just review and send. Cuts response time in half.
7. Lead Research and Outreach Plugin
What it does: Takes a target company or contact, researches them across LinkedIn, their website, recent news, and social media. Generates a personalized outreach message or email based on specific angles relevant to their business.
Who buys it: Sales teams, BDRs, agency owners doing outbound.
How to price it: $2,000-3,000 setup + $400/month.
Why it works: Personalized outreach gets 3-5x the response rate of templates. But it takes 15-20 minutes per prospect to do manually. This does it in 30 seconds.
Part 2: How to Monetize Plugins That Already Exist
You don't have to build everything from scratch. Anthropic has a growing library of official plugins that anyone can use.
The opportunity: Most business owners don't know they exist, let alone how to configure them.
Option 1: Done-For-You Plugin Setup Service
The play: Charge $2,000-5,000 to audit a client's business, recommend the right combination of official plugins, install and configure them, create their context files, and set up scheduled tasks.
This is the highest-margin option because the plugins are free. You're selling the expertise and configuration, not the software.
Package it as: "AI Employee Setup" or "Claude Business Configuration." Run it as a productized service. Same process every time, different clients.
Option 2: Plugin Training and Workshops
The play: Run a paid workshop ($200-500 per person) teaching business owners how to use specific plugins. Focus on one niche: "Claude for Real Estate Agents," "Claude for E-commerce Operators," "Claude for Consultants."
Niche down hard. The more specific the workshop, the higher the perceived value.
Scale it: Record the workshop once. Sell access as a $99-199 course. Run live Q&A monthly as an upsell.
Option 3: Plugin + Skill Bundles
The play: Take an official plugin, pair it with custom skills you build, and sell the combination as a complete solution.
Example: Take the Google Workspace plugin (free), add a custom meeting prep skill + a weekly report skill + a client onboarding skill. Sell the bundle as a "Consulting Operations Kit" for $3,000.
The official plugin does the heavy lifting. Your custom skills make it specific to the client's industry. Together they're worth far more than either piece alone.
The Math
If you build one custom plugin and sell it to 10 clients at $2,000 setup + $300/month:
- Upfront: $20,000
- Monthly recurring: $3,000/month ($36,000/year)
- Year one total: $56,000 from one plugin
Build two or three plugins for different niches and you have a real business.
The window is wide open right now. Most business owners know AI exists but have no idea how to implement it. That gap is your opportunity.
*And if you want to learn how to build/sell these in more detail we'll be covering this topic inside Build With AI, our build-with-you community launching soon.*
*Join the waitlist here:*
*https://return-my-time.kit.com/1bd2720397*